The Chocolate Moose in the news

Cupcake bakeries cater to the kid in us
Marco R. della Cava | October 30, 2007

"'The rise of the cupcake is very much about going back to our national identity in food, which is all about comfort,' says Ruth Reichl, editor of Gourmet magazine. "In these times fraught with war and a tough economy, people want to think about when they and their country were innocent.'

"Reichl knows firsthand the power of the cupcake. Two years ago, Gourmet innocently showcased cupcakes on its cover. The letters poured in for a year, some chastising the publication for deeming the dessert a gourmet item, while most simply waxed lyrical about their cupcake memories.

"... [At] Cupcake, Charleston, SC [t]he ball is rolling in the direction of a second downtown location. 'I think people just love having their own personalized cake,' [owner Kristin Kuhlke] says."

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